Unchanged through time - the legendary Bullet returns

The New Bullet 2023. New heart. Same beat.

Nine decades of uninterrupted tradition.
Nine decades of indestructible service - through wars and at weddings, over mountains and through gorges. Most motorcycles come and go, but a few become icons. The Bullet 350 is not just a machine. It's a legend with a legacy of over nine decades. It has guided generations of riders to the most important moments of their lives. Today, its history shines as brightly as its golden pinstripes, and every stroke is a testament to the Bullet's courage and spirit.

The illustrious history of the Royal Enfield Bullet shines as brightly as its iconic golden trim lines. The Bullet made its debut in 1932 in the pages of The Motor Cycle magazine. In 1948, it arrived at the Colmore Cup Trials with a revolutionary invention that changed motorcycling forever: the rear swing arm. Ridden by the legendary Johnny Brittain, Royal Enfield won the first Scottish Six Days Trial in 1952 before the Bullet went on to conquer the roughest terrain in trials across Europe.

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Stories of the Bullet's heroism spread from the Scottish Highlands and rural Italy to the snow-capped mountains of Kashmir. The Indian Army was preparing for war and needed a machine that could tackle the most inaccessible terrain. In the 1950s, 500 Royal Enfield Bullets were ordered and the rest is history. Over the next six decades, the Bullet moved its base to India, where it became a valued ally for soldiers and civilians alike, taking part in everything from wars to weddings. In 2023, the Bullet 350 comes to Europe with an improved engine and an unchanged soul.

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The new 349 cc engine delivers ample power and plenty of torque, even at low revs, so you can accelerate with equal ease on city back roads and country roads.

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Discover your Royal Enfield Bullet 350